1934 poster by the prolific Shep (Charles Shepard) for the one hour Brighton Belle all Pullman electric service between London Victoria station and Brighton. It uses a striking orange background (possibly even brighter in the original) and a diagonal lightning flash symbolising the power and speed of electric traction.
This diagonal motif and bright colour are reminiscent of Shep's Golden Arrow poster.
The text beside 'All Pullman Electric' reads 'Victoria Down Weekdays 11.0 pm 5.0 pm 7.0 pm Sundays 11.0 am 7.0 pm' and 'Brighton Up Weekdays 1.25 pm 5.25 pm 9.25 PM Sundays 5.25 pm 9.35 pm'.
Keywords: Southern railway; poster; affiche; plakat; 1934; Brighton Belle; Shep;Pullman; electric; Victoria station; Brighton;